“Not only are we proud to help support fellow indie brands–we feel this is a time that beauty brings comfort,” says Kendra Kolb Butler (aka KKB, our founder) of the inspiration for our Alpyn Awards Clean Beauty Sweep, which launches today on Instagram. “We want to give our followers the chance to win a beauty arsenal of our favorite products.” Head to our Instagram to enter.
With many of our friends and family displaced and in need of a top-up on their self-care essentials, KKB hopes this will create an opportunity to try something new from a clean beauty label deserving of your attention. Plus, with seven available prizes–each worth £524.00 of beauty currency–there’s real value in keeping up with the indie brands making an effort to provide a bit of levity within our communities right now.
For an inside perspective on each category’s chart-toppers, KKB offers her take on what’s drawing her to each powerhouse formula:
Ellis Brooklyn Rrose Eau de Parfum
"Whenever I wear this scent, I am stopped–whether it's in the grocery store or on my yoga mat, compliments galore. It is fresh and powerful without being overbearing or too strong."
Saint Jane Luxury Body Serum
"This product had me at 200mg full-spectrum CBD. I put it on before bed and when I wake up, everything is still incredibly soft and supple. I use it to the last drop."
EVOLVh UltraFlex Hairspray
"Right out of the shower, I hit my middle and side parts with this, shake it out, and let my hair air-dry for the PERFECT beachy waves with a little bit of ‘oomph’ at the crown. It helps prevent frizz and has a strong hold, but isn't overly crunchy"
Tower28 ShineOn Lip Jelly
"This brand makes me feel like I am on the beach enjoying a cherry popsicle–something we all need right now. I love this Lip Jelly in ‘Spicy.’ Moisturizing with a pop of color, but not sticky at all."
Aether Beauty Rose Quartz Crystal Gemstone Palette
"Featuring rose quartz crystals in 100% recyclable packaging is a win-win in my mind. It also has coconut oil so the color doesn’t cake or fall into fine lines and wrinkles. WOOHOO!"
Bawdy Clay Butt Mask
"I have been doing a lot of at-home Barre classes, and this stick full of CBD is exactly what the doctor ordered to soothe tired muscles. Post-workout after my shower, I also put it on the back of the upper legs and hamstrings."