What is Bakuchiol?

Bakuchiol. Funny to say (BA-KOO-CHI-OL), but it's latest skin care buzzword and hottest new anti-aging ingredient: A gentle, 100% natural plant-derived alternative to retinol. A key ingredient in our Melt Moisturizer and Eye Balm, bakuchiol is a breakthrough because it delivers tangible, retinol-like results, without any of the sensitizing, drying side-effects.

Did we mention it's plant-based? Bakuchiol is an extract from the seeds and leaves of the medicinal babchi plant known for its delicate purple flowers. It's 100% natural, clean and vegan.

Bakuchiol has been shown in clinical studies to deliver powerful anti-aging benefits similar to retinol (a proven wrinkle-reducer derived from Vitamin A)—without any of the harsh side effects.

• Boosts collagen production, which strengthens and supports skin’s structure, adding cushion, elasticity and firmness, and helping to fill in fine lines and wrinkles. 

• Skin is smoother, with a more refined texture, even tone, and youthful appearance.

What doesn't Bakuchiol do? It doesn't cause irritation, redness, sun-sensitivity, and dry, flaky skin often associated with retinol-based products, making it ideal for all skin types—from sensitive and dry to oily.